Understanding the Global Market by Bruce D. Keillor

Author:Bruce D. Keillor
Language: eng
Format: epub
ISBN: 9781440803024
Publisher: ABC-CLIO

Barriers to Operating within an Economy: Competition

It would be easy to separate any discussion of the economic environment and the competition. On one hand, many of the economic issues we have covered to this point fall into the category of “macro” related topics that establish the lay of the land in a nondomestic market. On the other hand, the competitive environment and the firms that comprise that environment operate to at least some extent in the same economic environment as your firm. However, remember that we are committed to understanding the economic environment from a business perspective, not that of an economist. This means we must certainly take into account these overall macro aspects of a market but also attend to the micro, or industry-related, as well. Our take on establishing a good understanding of the economic environment is that we must account for anything that can impede not just the attractiveness of the market and the flow of goods and revenues in and out of that market but also anything that could impede a firm’s ability to complete these transactions. By definition, that is exactly the threat posed by competing firms, and therefore understanding the competition becomes essential to understanding the economic environment of any international market.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.